Pushing the Send Button

I finished the draft. I finished the editing job. Now it’s time to attach it to an e-mail and press “send.”
It takes more than a little muscle twitch to do that. Maybe I should go back one more time to read it through. Do I need to print it out again? Should I run spell-check [...]

Estimating writing time

I got a call yesterday from someone preparing a bid. She asked about how to estimate how many pages a person can write an hour. Are there industry standards or metrics, she asked, as her client wanted to see them.
As we all know, writing one page can take five minutes or five hours or five [...]

Disjointed or well-connected?

My weekend made me feel like a pinball bouncing from (what are the components inside a pinball machine called, anyhow?) gizmo to boing-y thing, sometimes racking up points but mostly generating light flashes and noise.
Friday night, book club with one group of women. Saturday morning, envelope-stuffing for our local high school’s alcohol-free all-night grad party. [...]

Six Ways to Make Business Cards Work for You

An article recently published online:
Six Ways to Make Business Cards Work for You
By Paula Tarnapol Whitacre
Marketing is a matter of getting, and staying, on clients’ radar screens. Even people to whom you have delivered quality service forget about their favorite consultants when caught up in their day-to-day bustle—which might include you.
That’s why you need [...]