A Faint

I fainted on the top floor of the Holocaust Museum, someplace between the boycott on Jewish businesses and the turnback of the Jews on the S.S. Louis.
It wasn’t the messages, disturbing as they always are to see, although the dark, closed space of the exhibit hall didn’t help. I fainted because I took two medications [...]

Jet lag

Coming back from a quick trip to California, I am struck by how many people travel a lot more regularly than I do. They must be the people who carry on their roll-on bags, no doubt with their “3-1-1″ bag of toiletries (3 ounce maximum bottles in 1 quart-sized bag in 1 carry-on) prepare, Blackberries [...]

How Do You Measure Engagement?

A conference at Wharton considered whether offline media is relevant anymore, supplanted by blogs, YouTube, and other online vehicles. (Read about it here.)
One speaker said, despite all the measurements of click-through rates and unique visitors, we still don’t have a useful measurement in terms of engagement and brand awareness. An e-commerce site can measure how [...]